Uber Eats

World Pickle Day

Client: Merd MSL
Director/Creative Lead: Jack Phillips


Uber Eats required a content partner to bring a PR campaign to life for World Pickle Day. To coincide with the launch of grocery delivery, PR partner Herd MSL needed a creative team to capture a stunt which saw a helicopter fly a 30-ft pickle over Bondi beach.


Using a series of strategically placed camera operators and photographers, Snackable captured the stunt from air and land creating a series of assets for immediate media distribution. These assets were used across print, OOH and broadcast reaching millions of Australians around the country.

Audience Reach


Assetts Created