Tissot Seastar
![](https://www.snackablemedia.com.au/wp-content/uploads/2022/07/Tissot_Morgan_SH_05_051-HQ.jpg)
Brief
Swatch Group desired a content-led social campaign to drive awareness of the launch of the all-new Tissot Seastar range. With a preexisting strong male customer base, Swatch wanted to attract a larger female audience in Australia and align with both fashion and lifestyle. Taking its cue from global creative, Swatch Australia wanted a local interpretation of the campaign that better aligned with Aussie audiences.
Ideation
Snackable created a social campaign that bridge Facebook and Instagram leveraging local talent in the form of Olympic athlete Morgan Mitchell. With a strong following locally and a strong relationship with fashion and an active lifestyle, Mitchell was deemed to be a great local campaign ambassador for the Seastar women range.
Execution
Snackable created a series of social assets including photography and video in a variety of lengths and ratios for use across brand and talent social. These assets were also distributed across The ICONIC e-commerce channels.
Social Reach
Engaged Audience
![](https://www.snackablemedia.com.au/wp-content/uploads/2022/07/Tissot_Morgan_SH_04_061_-600x900.jpg)
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![](https://www.snackablemedia.com.au/wp-content/uploads/2022/07/Tissot_Morgan_SH_05_011_.jpg)