Mido
![](https://www.snackablemedia.com.au/wp-content/uploads/2022/07/MIDO_15s_MASTER_DC.00_00_02_11.Still004.jpg)
Brief
Swatch Group Global wanted a series of broadcast and social assets to align with the all new Multifort Skeleton model from Mido, a watch which takes its visual cues from the iconic Sydney Harbour Bridge.
Ideation
Snackable and director Ed de Carvalho created a 15-second spot of global broadcast featuring the talents of park core athlete Brodie Pawson. This fast and frantic spot features the Mido Multifort Skeleton in a variety of significant locations around Sydney.
Execution
The social assets and video campaign were used across paid social channels globally and as part of a localised ambassador campaign with Brodie Pawson.
Views
3.9 million
![](https://www.snackablemedia.com.au/wp-content/uploads/2022/07/Brodie_HQ_2-600x900.jpg)
![](https://www.snackablemedia.com.au/wp-content/uploads/2022/07/Brodie_HQ_3-600x900.jpg)