Domain Early Access

Brief

Domain required a series of animated assets to drive the awareness and adoption of a new feature called ‘early access’ which give premium Domain members early access to off market properties before they are listed.

Ideation

Domain created a visual language to bring a series of characters to life which spoke to the advantages of the ‘early access’ feature. These characters adhered to company, brand guidelines and position Domain as a facilitator for life changing property decisions.

Execution

Snackable created a series of short-format assets in a variety of ratios that positioned agents and buyers on either side of a marketplace, which is facilitated by Domain. These assets we distributed across paid digital channels.