Domain required a library of images that could be used across all the business for use in brochures, social media, banner and displays. The clients wanted a series of diverse portraits that showed how Domain fits into the lives of all Australians.
Snackable cast a series of characters to appear in homes and apartments to speaks to the wide Domain audience. We created a bank of images that adopt a lifestyle skew and position Domain as pivotal to the lives of real Australians.
The final assets we distributed across the business and are used across myriad digital and print displays.