The Smartbank

Client: Kaimera
Director/Creative Lead: Jack Phillips


Ubank (formally 86:400) required a series of assets for promotion across TikTok that spoke to the neobank’s commitment to banking smarter.


Snackable teamed up with creative agency Kamiera to create and conceive of six short-format videos that spoke to core customer drivers demonstrating how the business could help users save and share.


Snackable used 2D animation and motion graphics to create eye catching videos that jumped out of the screen, aligning with the youth demographic of TikTok.