Case Studies

Video and animation production
backed by data and analysis.

Domain Loan Finder TVC

Domain wanted to raise awareness for their new loan finder price comparison tool. They required an animated broadcast TVC that spoke to the features and savings offered to customer on the platform. With no previous experience with character animation, Domain required assistance defining an animation style for the brand.

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The Brief

  • Create an animation style language for Domain.

  • Create a 30-sec TVC.

  • Create 6 and 15-second cut downs for social amplification.

  • Submit to ClearAds and AdStream for broadcast.


The Deliverables

  • RFTX: 30-second edit (16:9) including clapperboard.

  • Social: 30, 15 and 6-second edits (16:9)

  • Social 30,15 and 6-second edits (9:16)


The Results

An internal campaign report completed by Domain post campaign found that the animated broadcast TVC drove 450 per cent increase in brand awareness as well as increased conversion. The success of the campaign led to its extension from 3-months to 6 months.

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GQ x Audi | Accelerate Mini Series

GQ Australia required a production team to bring a short-form mini series to life in partnership with their client Audi Australia. The series looked to capture three companies across three industries and showcase how they are leading innovation through a product or service.

 

The Brief

  • Episodic mini series with 3-minute episodes.

  • x1 day shoot at each location

  • Showcase innovation in relevant fields

  • Include Audi product integration

  • Stills photography and blog copy for each episode


The Deliverables

  • Social: 3-min edits (16:9)

  • Social: 30 and 15-second edits (16:9)

  • Social: 15-second edits (9:16)

  • Audi Magazine: Still and copy


The Results

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Industry Insights

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